About the Campaign
We all know someone killed or maimed in a brutal road crash.
Road crashes bleed away €160 billion a year, equating to 2% of GDP.
The cost to each of Europe's nations is typically more than that
spent on primary schools or medical doctors.
Europe's roads need a safety overhaul. International research
says Europe can do much more on safe road design. The annual toll
of 200,000 deaths and serious injuries a year will continue if
effective action is not taken on safe road design, particularly on
roads outside major towns where two-thirds of European road deaths
occur. Concentrated on main national or regional roads, road deaths
can be easily targeted.
Serious crashes can drop by more than half when roads are given
a safety makeover - for example, safe crossings, crash barriers at
the roadside, turning bays at junctions and good hazard
We must be proactive and treat known high risks. We need:
- Safe drivers, safe vehicles and safe roads
- The 'self-explaining' and 'forgiving' roads of top performing
- To make road deaths no more acceptable than rail or air
The European Campaign for Safe Road Design has won overwhelming
support from key stakeholders and governments across Europe to
commit to a European Safe Road Design Initiative. Europe's motoring
clubs are taking poll position in raising awareness and
understanding of the how affordable safety improvement programmes
can save hundreds of thousands of lives and serious injuries over
the next decade by removing the road features that kill and
In the next decade we can save at least 0.5% of European GDP
with an affordable, high return programme - saving at least 300
deaths and serious injuries every day.