Why the campaign now?

There is low public awareness of what makes a safe road. The European Campaign for Safe Road Design aims to help raise understanding. An affordable safety improvement programme can save hundreds of thousands of lives and serious injuries over the next decade by removing the road features that kill and maim.

The European Commission is starting its 10 yearly road safety review of options for preventing further road casualties beyond 2010. Formal, systematic Safe Road Infrastructure Initiatives could cut casualties by a third in the next decade. They have the potential to prevent 10,000 deaths and serious injuries, and save an extraordinary €50 billion, 0.5% of Europe's GDP, every year.

The European Campaign for Safe Road Design is bringing forward real solutions. They are quick, certain and affordable, with investment returns, in both social and economic terms, among the highest in the European economy. And we have the skills to deliver.

Watch the video

Our campaign YouTube channel features the campaign video in a number of European languages.

• Watch the video with English subtitles.
• Akce video s českými titulky na YouTube. (Watch the video with Czech subtitles).